• Perfect UV Mild Milk a <Sunscreen Emulsion> 60ml
    Good for anyone from adults to babies* *Excluding newborn babies

    *Excluding newborn babies

    100% of the respondents want to use with their children*
  • Smooth milk

Perfect UV Mild Milk a

  • SPF50+・PA++++
  • For face and body
* All data by Shiseido (September 2019) N=100 (women, age 20s-40s)

POINTSKey points of
Perfect UV Mild Milk a

  • Hypoallergenic formulagood for babies* and children
    • Additive**-, fragrance-, and colorant-free **Alcohol-, preservatives(paraben), and mineral oil-free
    • Additive**-, fragrance-, and colorant-free
    • Environmental damage protection formula
    • Environmental damage protection formula
  • 50% skincare ingredients50% skincare ingredients
  • Easily removable with soapEasily removable with soap
  • Double Defense
    Technologies
    • Aqua Booster EX Technology
    • Aqua Booster EX
      Technology
    • Super Water Proof
    • Super Water Proof
  • Review

    *1 All data by Shiseido (September 2019) N=100 (women, age 20s-40s)
    *2 All data by Shiseido (September 2019) N=100 (women, age 20s-40s)
  • 92%
    92%
  • 100%
    100%

FEATURESProduct features of
Perfect UV Mild Milk a

Protects skin from dryness

  • Licorice-derived ingredient*1, Super hyaluronic acid*2, Glycerin
*1 Glycyrrhetinic acid *2 Sodium acetylhyaluronate
  • UV protection veil spreads more evenly when exposed to  sweat or water and becomes further stronger.

    • Before getting wet

      With sweat or water With sweat or water
    • After getting wet

      UV protection veil spreads evenly and becomes even stronger. UV protection veil spreads evenly and becomes even stronger.
  • Its unique powder ingredient allows the fingers to slide smoothly, preventing UV protection veil from coming off easily.

    • Old

      Due to its low adhesiveness, the veil tended to come off as the fingers move Due to its low adhesiveness, the veil tended to come off as the fingers move
    • New

      Powder ingredient makes a slick veil well compatible with the skin, preventing it from coming off easily when rubbed. Powder ingredient makes a slick veil well compatible with the skin, preventing it from coming off easily when rubbed.
  • Hypoallergenic formula good for babies* and children
  • Additive**-, fragrance-, and colorant-free
  • UV filter and skincare ingredients with carefully selected raw materials
  • Environmental damage protection formula that protects the skin from particles in the air and UV rays
  • Easily removable with soap
  • Super Water Proof - Water resistance proven by an 80-minute bathing test
  • Milk with airy touch won’t leave white spots or stiffness on skin
  • Sand Proof that prevents sand from sticking to the skin
  • Can be used as makeup primer
  • Allergy-tested (It carries no guarantee that it won’t cause allergic reactions)
  • *Excluding newborn babies
    *Be considerate of children under one year old, in particular, who have immature skin, for example, by avoiding going outside under the strong sun
    **Alcohol -, preservatives (paraben)- and mineral oil-free
  • Review

    *1 All data by Shiseido (September 2019) N=100 (women, age 20s-40s)
    *2 All data by Shiseido (September 2019) N=100 (women, age 20s-40s)
  • 92%
    92%
  • 100%
    100%