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Conclusion of brand ambassador contracts with the sport climber Futaba Ito, Para-athlete Sae Shigemoto, and canoeist Takuya Haneda

ANESSA, the best-selling (*1) sun care brand for 18 consecutive years, has concluded brand ambassador contracts with the sport climber Futaba Ito, the Para-athlete Sae Shigemoto, and the slalom canoeist Takuya Haneda.
The advertising communication featuring these three players will be launched on the occasion of the Tokyo Marathon EXPO 2019 on Thursday, February 28, 2019.
Many international sports competitions are coming up in Japan, and people are more and more keen on playing sports. ANESSA, a global brand, has been supporting the active, beautiful life of people around the world by supporting sports which create excitement and empathy among people.
The three players with whom SHISEIDO concluded contracts are making brilliant achievements in international competitions and continue to challenge the world and reach new heights. ANESSA will continue to protect the skin of sports players, who practice and compete outdoors under strong sunlight and UV rays, from various UV effects and support their challenges to the world through "beauty."

*1 Intage SRI sunscreen market Data collected from November 2000 to October 2018 ANESSA brand (in sales amount)

Comment from
Futaba Ito

Climbing competitions often take place outdoors, so sunscreen is a must-have item. ANESSA doesn't feel sticky even when I put it on before climbing. I will continue aiming for the top with ANESSA.

FUTABA ITO

Youngest champion of sports climbing
TEAM au

FUTABA ITO

Comment from
Sae Shigemoto

Athletes are exposed to UV rays for many hours, so sunburn has always been my concern. ANESSA is like my "hero" who protects me even when I sweat after long outdoor practice or competition. I will do my best to become stronger as a sport player and as a woman with ANESSA.

SAE SHIGEMOTO

Para athletics,
Japan record holder
(T47 100m/200m/400m)
Nippon Sport Science University

SAE SHIGEMOTO

Comment from
Takuya Haneda

Canoeing is always done under sunlight and water splashes. ANESSA is my only one – it is not only water-resistant but also creates a stronger UV protective layer when mixed with water or sweat. I will continue to paddle the canoe with ANESSA.

TAKUYA HANEDA

Canoe Slalom,
Won Japan Championship for 14 consecutive years
MIKI HOUSE

TAKUYA HANEDA

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