Creation of the Exclusive Unit for CM
In July 2018, a creative director of Shiseido ANESSA saw the performance of Nariaki Obukuro at the FUJI ROCK FESTIVAL and made an offer of creating an image song for the coming year.
In response to the initial request for a tune that would cheer on women who spend the summertime elegantly and strongly, he worked hard, but responded saying that “he is not the one who sings.”
When he was asked to compose the tune even if he was not going to sing, the project began.
A track-maker creating music, a singer singing a hook, and a rapper presenting a narrative.
Obukuro came up with the idea of forming a unit, quite common in the Western pop music community, and decided who would be in a unit instantly and intuitively.
Although they had not been close for long, he believed in the flash of inspiration he had once he saw the CM script.
Extraordinary performances by both the artists showed him that his instinct was right.
Shiseido ANESSA brought these three artists together.
EPIC Records Japan
(In charge of Nariaki Obukuro)