ANESSA

Secret of ANESSA

Strongest* UV protector that blocks UV rays
penetrating the skin,
yet takes care of the skin?
Here is the secret behind ANESSA.

Want to block UV rays, but sunscreen may be heavy on the skin…

Want to block UV rays, but sunscreen may be heavy on the skin…

Since it is in direct contact with the skin,
half of ANESSA is made up of beauty ingredients carefully selected and blended for the skin.

Beauty ingredients for protection during the day Protect beautiful skin into the future.

Skin-moisturizing & -conditioning ingredients Protect the skin from being damaged by UV rays to which it has just been exposed.

Dislike a feel of having a squeaky film peculiar to sunscreen.

ANESSA does not give any stickiness or a feel of having
a film!

100% of women showed support

*N=100 (Women in their 20s and 30s) Shiseido Survey

Spreads smoothly, leaves no white cast,
and gives no squeakiness.
No stickiness or a feel of having a film.
Gentle on the skin.

Resistant to sweat and water, yet how can it be removed with soap?

Soap foam dissolves the UV ray-blocking film. So can be easily washed off without scrubbing off.

  • Foam cleansing
  • Foam-cleansing
    water-shedding
    defensive film
  • Powder with close adhesion to the skin

Any sunscreen is the same if it has the same SPF?

Any sunscreen is the same if it has the same SPF?

Best factor for sunscreen coming off
Resistant to “sweat and water” and “abrasion”

\“Sweat and water” resistant!/Aqua Booster Technology

UV ray-blocking film, which tends to become uneven when exposed to water,
instead becomes even and stronger when exposed to sweat or water!

\Abrasion” resistant!/Anti-abrasion function

Old powder

Due to its low adhesiveness, the film tended to come off as the fingers move.

Aqua Booster EX Powder

ANESSA’s unique powder makes a slick film compatible with the skin and prevents it from coming off easily when rubbed!

Of course, the UV ray-blocking effect is still strongest*

SPF50+

Very water resistance

* “Strongest” is defined as SPF50+, PA++++, and water-resistant effects with the ANESSA series.

ANESSA

It securely blocks UV rays,
yet is gentle on the skin.
That’s the beauty suncare ANESSA!

Lineup of Beauty Suncare

Lineup of Beauty Suncare

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