- *”Strongest” is defined as SPF50+, PA++++, and the highest water-resistant effect in ANESSA series.
- *The highest level of SPF and PA in Japanese regulation.
- Whitening is defined as suppressing melanin generation, thereby preventing spots and freckles.
The world's first* ingredient approach
Sweat and water + heat from the sun makes the UV protection veil stronger!
- *It is the first in the world that key ingredients (PEG/PPG-14/7 dimethyl ether, stearic acid, and PEG/PPG-9/2 dimethyl ether) were selected for the purpose of facilitating the UV-cut ingredients to spread within the base when they come into contact with sweat and water, or heat (as of October 2019, Shiseido research)
What's the secret technology in ANESSA products?
Let's take a look inside ANESSA Research Lab on the beach!
Facts of UV care that it seems like we know but actually we don’t know.
Here are the practical tips and useful knowledge.